Written by Hifsa Aslam Cheema, M.Sc. Marketing and Brand Management NTU Student

      “Islamophobia is a hatred that grows from ignorance; education is its only cure’’

Every November, the UK observes Islamophobia Awareness Month. It was initially started in 2012 by a group of organizations and individuals who wished to draw attention to the beneficial contributions made by Muslim communities and to combat the growing issue of Islamophobia.

The purpose of IAM is to raise awareness about Islamophobia, which is recognised as a form of racism targeting expressions of Muslimness or perceived Muslimness. This can take many forms, from verbal abuse and discrimination to systemic exclusion and negative stereotypes in the media. Statistics show that Muslims are disproportionately affected by hate crimes in the UK, with nearly 40% of all religiously motivated hate crimes directed at them. In recent years, incidents have sharply increased, especially during times of political or global tension.

IAM aims to change the narrative in addition to recognising the issue. The advertising follows a theme every year. The topic for 2025 is “Flip the Script,” which calls on people to refute inaccurate depictions of Muslims and instead emphasise real-world examples of Muslim accomplishments, culture, and life. This entails promoting intergroup communication and understanding while highlighting the daily contributions made by Muslims in domains including healthcare, education, science, the arts, and community service.

I remember being the only Muslim girl in my class who wore the hijab. Some of my classmates didn’t really like me, and at times I could feel their attitude towards me. But I chose to hold on to my confidence, both in myself and in my faith as a Muslim. That strength helped me complete my year of study successfully. NTU gave me the opportunity to share my voice, to express myself, and to feel that I truly belong here.

Nottingham Trent University plays an important role in IAM. They host events such as panel discussions, guest lectures, workshops, and exhibitions. Student societies often take the lead in organising cultural showcases, interfaith dialogues, and campaigns to promote inclusivity. For students, IAM is an opportunity to learn, reflect, and engage with diverse perspectives. It’s also a chance to stand in solidarity with peers who may face discrimination and to help create a campus environment where everyone feels safe and respected.

The broader goal of IAM is to build a society where diversity is celebrated and Islamophobia has no place. It encourages education, representation, and solidarity. By participating, people are not only raising awareness but actively working towards a more inclusive and fair community.

Islamophobia Awareness Month at NTU

For help, advice and resources whilst studying at NTU, take a look at the following for sources of support.
Support from NTU
Silvercloud: SilverCloud is our online system designed to help with a range of mental health issues.
HealthyNTU: Advice, tools and activities for your wellbeing
NTSU Information and Advice service
Nottinghamshire Talking Therapies: Support for your Mental Health in Nottingham
Student Minds 10 Keys to happiness
Mind
Papyrus